Friday, 8 June 2007

Asda are banned from advertising Whole-Fat milk during Children's TV

The Food Standards Agency (FSA) have banned Asda from advertising Whole-Fat milk during Children's TV. This comes after all those years of public announcements encouraging our kids to drink milk. You could not make it up could you? The fact that any food advertisements have been banned during Children's TV smacks of an interfering Nanny State, but milk? What's next, fruit and veg?

A spokesman for Asda said: "The suggestion that our milk is different from anyone else's is ridiculous. We source our milk from the same dairies as the other UK supermarkets. The issue here is it appears the FSA's nutritional information for milk is not accurate. We have run the FSA's profiling model on all other supermarket milk and none of it would, by the FSA's definition, have been able to be advertised to kids."

The word 'Ban' is becoming very popular lately.

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