Over the past week the Advertising Standards Authority has received 202 complaints about the campaign.
There is also No10 Petition (171 signatures and rising) to get this Government propaganda pulled:
We the undersigned petition the Prime Minister to Stop wasting taxpayers' money on climate change propaganda designed to frighten our children.
The government's latest TV advertisement on climate change is pure propaganda designed to frighten our children. Showing kids a puppy drowning in the centre of what looks like a British town is beyond fiction. It shows a weakness of argument for a government to have to resort to fear to bring the public "in line". This advertisement should be pulled immediately.
In the current economic climate, surely the government can find something better to spend six million pounds of taxpayers' money on.
Click HERE to sign the petition.