I had to laugh when I heard the news that Labour (who were not that serious about an autumn election) are allegedly facing a bill of £1 million for their election that "never was" campaign. Advertising had been paid for, staff had been hired and letters to supporters in marginal seats had been printed. Now, that seems a little over the top if we are to believe Brown was only considering an election. I think we can now safely say that it was an outright lie to say that the Polls had nothing to do with his decision. You don't spend £1 million when you are already running a deficit, unless you are going for it.
Brown did bottle it, and his loss of nerve cost the Labour party £1 million.