Jesus H Christ (on a frigging bike). So when we see a man polishing his car on a TV Ad, we should be so outraged that we contact our "Artificial role body" to put a stop to it. From now on, are only women allowed to be seen to polishing cars and men must be seen doing the washing up? The result of this genius from the EU, is that every single role will be reversed in advertising because advertisers will fear breaking some ridiculous artificial roles rule. What gets me is that this stupidity is aimed at Women's rights and has bugger-all to do with equality. I have yet to see (in my thirty eight years on this planet) a woman polishing a bloody car. I have however seen countless men washing the bleeding pots.
Is this what our money is being wasted on? We are paying for people like Eva-Britt Svensson to come out with crap like this:
Awareness among consumers and the public about the influence of advertising has great importance. Today, for instance, no advertisement that increases pollution can be used. Advertising for different products must show a responsibility for the environment and prevent climate change. The purpose of my report is to help make it impossible to use gender stereotypes in advertising.And like a good politician she managed to squeeze some climate change bunkum into a statement about Gender Equality.
To say this woman is supposedly anti-EU she seems to have the right EU mindset.