I'm all for being optimistic in the face of adversity, but for Christ's sake, you don't fake smile your way through an interview on Swine Flu. This outbreak has the potential to do some real damage and what do we get? The laughing Prime frigging Minister.
Here's a top tip for the Labour Party and No10: Keep Gordon away from the camera! Or at least tell him to stop smiling - it's creepy.
Apparently he was even worse on Sky.