In my opinion there is nothing balanced in this advert. It has been designed to frighten - not to educate - and it should be banned.
We the undersigned petition the Prime Minister to Stop wasting taxpayers' money on climate change propaganda designed to frighten our children.
The government's latest TV advertisement on climate change is pure propaganda designed to frighten our children. Showing kids a puppy drowning in the centre of what looks like a British town is beyond fiction. It shows a weakness of argument for a government to have to resort to fear to bring the public "in line". This advertisement should be pulled immediately.
In the current economic climate, surely the government can find something better to spend six million pounds of taxpayers' money on.
Click HERE to sign the petition.
Click HERE to watch the advert.
UPDATE: I've emailed a complaint to ITV.
UPDATE 2: I've received a reply from ITV:
Thank you for your email.
All television advertisements are checked to ensure that they meet the requirements of the Broadcast Act, as detailed in the Television Advertising Standards Code rules and regulations. From the 1 November 2004 Ofcom, the broadcasting regulators, contracted out the responsibility for the code to the Clearcast. The investigation of complaints about apparent breaches of the Code was also contracted out at this time to the Advertising Standards Authority, through its broadcasting arm ASA(B).
Commercials are viewed and cleared prior to transmission by Clearcast at 2nd Floor, 4 Roger Street, London WC1N 2JX. Website http://www.clearcast.co.uk/clearcast The subject matter, content and treatment of all commercials are always given serious consideration to determine their suitability for transmission. All claims and statements made require substantiation, and particular care is needed to ensure that advertisements are not misleading.
For your information the contact details for the ASA are as follows:-
Advertising Standards Authority
Mid City Place
71 High Holborn
London WC1V 6QT
We have made a note of your concerns, which will be logged and viewed by senior management.
Once again thank you for taking the time to write to us and your comments have been noted here at ITV.
ITV Viewer Services - AT