Over the last year and a bit that I've been blogging my opinion of the UK's political blogosphere has changed. When I first got into it, I believed that it was dominated by Conservative bloggers. Now I believe that whilst our numbers are greater, we fail to promote our party's policy to the same extent of our Labour counterparts. This may be a figment of my imagination, but Labour bloggers seem to singing off the same hymn sheet, and I've always had the suspicion that they are being guided by the Labour party. Conservative bloggers on the other hand seem to be individuals making comment on how they think the Conservative party should be run. Very few have any real contact with the upper echelons of the party. Even Iain Dale, who has contacts, does not push out party propaganda and at times is very critical (when deserved) of the shadow cabinet.
Are we missing something? Should we be using this massive advertising tool to promote the party rather than our own opinion? Of course the only person who could make this happen is David Cameron himself. He must hear of certain posts written by Conservative bloggers and despair. I personally think that David and his team have really missed a trick. A trick that could be of great use on the run up to the next general election. As the polls are indicating, public opinion is definitely siding with Conservative policy, and the Tory blogosphere could do a great deal to boost that message. I would hate to think that we may lose the next election by a small margin, only to realise that by pooling our resources we could have swung it our way.
This post may seem to have come out of the blue but it has not. Lately I have felt a growing momentum among Labour bloggers and readers. There's a definite team effort being mounted, and that team's manager could well be the Labour HQ. Whilst we have Labour bloggers such as Bob Piper claiming that he will no longer get involved in personal abuse, we are seeing a large number of anonymous Labour trolls dominating the comments sections on Conservative blogs. It's a kind of "look how nice we all are" on the surface, whilst a well organised team of anonymous trolls are doing the dirty work below the surface.
We need to get organised. Political parties in the US realised the importance of the blogosphere a good while back. UK Conservatives need to catch up.