There are two or three hundred bloggers who define themselves as Conservative or Right-of-centre. Together, they have a daily readership higher than that of the Independent newspaper.You can read the rest of Iain's excellent article by clicking HERE.
Unlike newspaper readership, blog readership is increasing by between 30 per cent and 50 per cent each year, yet British political parties generally view them as threats rather than opportunities. Why? Because they are impossible to control.
They may be Conservative but they won't trot out the party line like a robot. So CCHQ views them with suspicion, so much so that they have now deleted any links to Conservative blogs (apart from ConservativeHome and those written by Tory MPs and councillors) on their website. How very short-sighted.
Bloggers could form the so-called Army of Davids who, come an election, can spread a message. They can motivate activists and raise money. At the moment, they can be forgiven for thinking they are seen at best as an irrelevance and at worse a hindrance.
Friday, 29 August 2008
Iain Dale - Tory blogs could be an "Army of Davids"
Iain Dale's latest Telegraph article follows a similar theme to a post I wrote in March this year (however, Iain is a better writer than I). Both our stories lament the Conservative party's failure to take advantage of what could be a massive promotional tool - Tory blogs. Iain writes: